Email Marketing - Improving your results (1)

Where: Maldon CVS, The Square, Holloway Road, Heybridge, , Maldon CM9 4ER (UK).
Date: 09 November 2015
Time: 09:30 -  12:30
 Organised by VST
Event description:

A broad introduction to media-focused and free PR for charities and community groups

Overview

Positive media coverage can help you raise awareness of your cause while reaching thousands of prospective donors, service users and volunteers - what's more, it's usually entirely free.

We'll cover:

  • recognising news values and "newsworthiness"
  • creating news stories
  • writing press releases
  • distributing press releases
  • compiling a targeted list of journalists
  • dealing with journalists
  • making the most of media coverage

Benefits to you

You will learn how the media works, what makes a good story and how to create powerful press releases that maximise your chances of being noticed by journalists. Best of all you will leave with lots of practical ideas for getting free publicity for your cause.

"Want to issue press release ASAP - excellent training!"

"Learnt a lot and look forward to implementing the strategies and ideas given."

Need to train an entire team? All of our courses can be tailored to meet your needs and delivered in a way to suit you

http://www.voluntarysectortraining.org.uk/en/courses