And… What Do You Do? Start up event

And what do you do?


8 July 2015 @ Future Business Centre, Cambridge


Organised by Future Business Centre


What you want people to remember about your business?

Make your answer to "What do you do?" memorable to anyone, anytime, anywhere!

When asked "What do you do"? do you usually say a self-appointed title and your business name and expect people to understand what that means? Do they often glaze over and change topic? Wouldn't it be wonderful if they immediately understood what you did and were able to tell others about you?


By the end of this session you will know:

- How to talk about your work in a memorable way
- How to explain what you do even when knowing nothing about the other person
- Techniques how to explain what you do even when you have a very complicated business/job


Attend this session to clarify what you want people to remember about your business.


Who would benefit?

Any business owner, senior executive, customer-facing staff or a professional with a complicated role or business offering.


"Adelina was fantastic at helping me to identify what key points of our corporate message were important and which ones were superfluous and caused a loss of quality of the overall message. Now we have a straight to the point, easy and highly marketable message to deliver to any of our potential customers." Gonçalo de Vasconcelos, Founder & Managing Director, Syndicate Room


About the facilitator:


Adelina Chalmers is an award winning professional speaker who runs presentation skills consultancy company Presenting Good Practice and is an expert at transforming abstract information into engaging, memorable and successful pitches. She coaches technology company founders who want to gain investment, generate leads or win more contracts and her clients secured millions of pounds investment from national and international investors. She has also won numerous speech competitions applying the recipes for speeches she created, including the East of England Impromptu Speech Competition in 2012.




The event will take place at the Allia Future Business Centre, Cambridge. How to find us.


To register


This event is free of charge and you do not need to be a tenant at the centre to attend. Places are limited; visit here to book your place. If you find you are unable to attend, please contact us or 01223 781200 so the place can be offered to someone else.


The event is funded by Cambridge City Council and the European Regional Development Fund.