With over 187 million members worldwide, 2.6 million company pages, and around a
million groups representing over 200 countries around the world, LinkedIn is the fastest
Communications believes the site offers some very exciting opportunities for social
enterprises and offers some tips to ensure you're exploiting your LinkedIn page to the full.
LinkedIn is perfect for social enterprises, it provides a powerful way to interact with
LinkedIn members to increase awareness of causes, generate leads, and build
relationships and a network to find corporate sponsorship.
Although brand pages have been available for some time a variety of beneficial changes
were made towards the end of last year, I have put together some essentials tips
together to ensure you don't miss a trick!
Personalise your organisations page with a banner image to bring it to life. Similar to a
Facebook cover photo, the image should be 646 x 220 pixels.
Review your "About" section. The "About" section can now be located at the bottom of the
LinkedIn profile however it is still worthwhile reviewing your content to make sure it's up to
date. Ensure you use keywords within this section to help your visibility in LinkedIn
Career, products and services pages are now featured on the home tab. A fantastic
opportunity to shout about what your organisations offers. Think outside the box, alongside
your core services include exclusive content such as fundraising events and sponsorship
opportunities. However, do ensure your first product is the primary product or service as
it's most visible.
Recommendations! One major incentive for listing your products and services is that
LinkedIn now features a prominent recommendation bar. Don't be afraid to ask for
recommendations, it's often the most effective way.
Posts you share to your organisations page are now the main feature on the Home tab.
As with any social media, posts should be valuable, relevant and interesting.
Within a post it's often valuable to ask a question to promote conversation, just be
prepared to answer! Within the new updates, LinkedIn havealso added targeting options,
this allows you to decide which groups you would like to receive the post, for example this
may be targeted by company size, industry, function, seniority etc.