How to tweet your way to event success: KISS Communications' top tips for online engagement
UK citizens spend on average89 minutes per day online with the vast majority of that time, 61 minutes, spent on social networking sites. For all businesses being active on social networks before, during, and after your event can be the critical factor in increasing engagement and the overall success of an event. Laura Brown, Social Media Manager at KISS Communications, offers her advice on TWITTER can be utilised to create brand awareness and buzz around an upcoming event, whether it be a conference, exhibition, product launch, seminar or webinar.
"With 80% of UK twitter users actively tweeting from mobile devices, the landscape of event promotion has transformed so that even during the exhibition or event live tweets can be shared. An active Twitter presence not only benefits you, but also your attendees. Hashtags promote real life networking and allow people to identify speakers and attendees they may want to talk to after the event."
KISS PR offers you 7 top tips when it comes to using Twitter for event engagement:
- First things first, create a strong twitter hashtag. Keep
things short and sweet so
that it's easy to remember for followers and doesn't clog up their news feed.
Each time you tweet about the event, be sure to use the hashtag. As it catches
on, your followers will begin to use it too. Strong hashtags that have rapidly
caught on in the past include '#OpeningCeremony' at the Olympics and
'#USElections2012'. These are specific enough that they won't get lost or
become irrelevant in a news feed. If the event is particularly big, you
could even consider creating a separate twitter account to promote it.
- As the event approaches, release more and more information
about the speakers,
areas of discussion and presentations. By drip-feeding exciting details to your
followers, you will keep them informed and energised for the event. Instead of
a generic countdown tweet each day, keep things fun and original.
- Don't forget to 'Favourite' the tweets of followers who mention
the event. They may
return the favour. Twitter is all about interaction, so don't be the only one
doing the talking! Get your followers involved.
- On the day of your event, make sure that the twitter hashtag
you have chosen is
clearly displayed for the audience to see and encourage them to participate as
the event runs. Be sure to tweet quotes from speakers and utilise their
- Remember to take photos. A visual is often the most powerful
way to leave a lasting
impression on your followers. Even if people aren't at the event, make them
feel like they want to be!
- Use Twitter's Vine mobile app. Vine enables its users to create
and post video clips
with a maximum length of 6 seconds. It offers a fantastic opportunity to get
creative, capture moments on the fly
or create a great product demo.
- Don't let the event be forgotten after it's over. Thank your
followers and follow
them in return if they have participated in the twitter buzz around your event.
Respond to tweets that have been directed your way. By the time your next event
comes around, you will have expanded your network even further.
Laura concludes, "Remember that whilst Twitter is a powerful tool for event promotion, it should always be used as part of an integrated strategy to promote your event which ideally might also include direct marketing and PR."