NEW CAMPAIGN IS LAUNCHED BY SOCIAL ENTERPRISE TO GET SUFFOLK FOLK 'DOING A GREAT DEAL' FOR THEIR COMMUNITY
Tuesday 13th May 2014 - Realise Futures, the award-winning social enterprise based in Ipswich, has launched a campaign in Suffolk to encourage people to 'buy social' to support their community.
The Do a Great Deal campaign www.doagreatdeal.co.uk is about getting people and businesses in Suffolk to do something good for someone else when they purchase a product or service from a social enterprise.
That's because all the profits generated by Realise Futures' six social enterprises - based in Ipswich, Bury St Edmunds, Woodbridge and Felixstowe - get ploughed back into the business to create more jobs and learning opportunities. 40% of Realise Futures' workforce is disabled or disadvantaged.
Launching the campaign, which includes advertisements on the back of 16 Ipswich buses, Realise Futures chief executive Sarah Sharlott said she hoped people would be encouraged to 'get on board' and help others in their communities. She said: "We are really excited about this campaign, and we want people to get involved and register when they have done a great deal with Realise Futures on the website www.doagreatdeal.co.uk
"This gives details of what they can do to help others. For example, buying a cappuccino and cupcake at one of the Realise Futures' cafes, or buying one of our 100% recycled plastic benches. By doing so, they help provide advice, training, skills development and paid employment for people who are disabled or disadvantaged, helping people who are long-term unemployed, ex-offenders and Army veterans.
"Realise Futures is about working with our local communities to make a difference through employment and learning, making products and providing services. We hope people will see they can do a great deal by buying social."
Realise Futures staff make award-winning outdoor furniture from 100% recycled plastic at the company'sEco Furniturefactory in Ipswich, operate a veggie delivery box service in and around Ipswich fromGrowing Places, run six cafes in Suffolk.
Staff also provides outdoor catering services, grow plants for sale atNowton Nurseryin Bury St Edmunds, sell whole food and snack boxes atPoppy's Pantryin Woodbridge, and offer printing, business packaging and fulfilment services and digital signs from offices at Ipswich and Bury St Edmunds.
The campaign website www.doagreatdeal.co.uk shows how two cartoon characters - dad Mike and daughter Rebecca - do a good deal by buying social, making a difference in their community where jobs and being created.
Campaign posters will be up at all the company's enterprises and it will be showcasing the campaign at its stand at the Suffolk Show on May 28-29 with competitions and special events over the coming months.
Since its formation 18 months ago, Realise Futures has gone from strength to strength and is now one of the largest social enterprises in the East of England. Last year it created created 128 jobs, helped 7,000 people to access community learning across Suffolk - 2000 of which were under 24 - gave 95,000 people careers advice throughout the Eastern region, supported 92 people into employment of 16 hours or more working with local businesses and in its social businesses, 24 of which were therapeutic placements.
Conservative estimates indicate that social enterprises in the UK are employing 800,000 people, and contributing at least £24 billion to the economy.
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