Dementia Adventure: First Social Licence Launches

Dementia Adventure: First Social Licence Launches


Growing the Dementia Adventure movement with Dementia Adventure in a Box!


Dementia Adventure is very pleased to announce that February saw the launch of their first of social licence partnerships - with Moray Council in Scotland.  Over the next year they will be working comprehensively with Moray Council to provide them with the skills, expertise and confidence they need to implement Dementia Adventure activities in their community.


People living with dementia, their family carers and the staff and friends who support them consistently say that:

  • They need a Dementia Adventure in their area
  • There are not enough choices and outdoor activities on offer locally
  • They would like to do more with the right support
  • They wish we had known about Dementia Adventure three years ago
  • There are too many people who are 'risk averse' and need training and support to embrace the benefits of outdoor activity for people with dementia


It is the organisation's vision to expand the benefits of nature-based positive-risk taking approaches with local and national partners. This would build on their successful experience of providing adventures for people living with dementia across the UK. The organisation wants to facilitate the opportunity for more people living with dementia to be connected to themselves, with nature and with their communities.  By developing a social licence model, Dementia Adventure in a Box, they are able to do just that.  It is a way for them to help others to do what they do to and increase the social impact of their work.


The objective is to build long-term partnerships that increase the choices on offer for people living with dementia - specifically connecting them to outdoor nature based adventures. The legacy of this work would be a growing network of dedicated, experienced and knowledgeable adventure leaders who will receive in-depth support from the Dementia Adventure team.


This innovative development means that Dementia Adventure is starting to see their vision for impact growth realised. Moray Council is their first partner. The licence runs for a year and includes the following:


  • Face to face training from highly experienced Dementia Adventure trainers.
  • A training pack, including training materials, resources and delegate packs.
  • Sensory resources.
  • Online members area with resources such as training videos.
  • Online peer support.


With their help Moray Council has already established a group of appropriate local partners who would benefit from the training and resources to ensure there is long-term legacy to the project. These partners include green space organisations and charities such as The Whale and Dolphin Centre and The Newbold Trust.


Dementia Adventure Managing Director Neil Mapes says of the project:

"It is wonderful to be working with Moray Council again this year, building on our previous training and adventures in the beautiful countryside in Scotland. We are excited and grateful that Moray Council has invested in our innovative social licence - 'Dementia Adventure in a Box' - which will create more opportunities for outdoor activities for people living with dementia and their family carers".


Dementia Adventure (the licensor) is looking for other organisations (licensees) with shared values who want work with them to grow the opportunities for outdoor activities for people with dementia.  To learn more about the licence or for more information about the services they can offer, please call Simon Thorp on 01245 237548 or email